Reinforcement Theory: Attitudes and Behaviour

Attitudes Definition: An attitude is a way of thinking or feeling about something, a certain state of mind at the time.

Behaviours Definition: Behaviour is defined as the way one acts towards themselves and others around them. To link the two we could say that due to the attitude a person has towards spiders, he/she may behave differently.

Reinforcement Theory Definition: The main aspect of the reinforcement theory is that when behaviour is reinforced, then it will be repeated and used again, when if the behaviour is not reinforced, then that behaviour will continue you the same and not change, therefore if this behaviour is currently bad, it will stay that way, unless something is done.

The Reinforcement Theory starts to look into punishment and reward for behaviour. This is what Skinner started to go into, saying that punishment was needed to make sure people stay on the right track and produce work which is of an adequate quality.

Positive Reinforcement

A way to try and make people have desirable behaviour by making sure there are positive consequences when the right behaviour is used.

Negative Reinforcement

The opposite to positive, when bad behaviour happens then the consequence will be bad, this tries to encourage positive reinforcement.

(Skinner, 1904-1990)

Key Learning Points

  1. How Do You Define Attitudes?
  2. How Do You Define Behaviours?
  3. What is the Reinforcement Theory?