Organisation Environmental Uncertainty

Organisational Environment Definition:

The organisational environment is technically anything which is external to an organisation and can affect it in anyway, causing the organisation to react to this change.

For example if a competitor lowers their prices, then an organisation in the same market may have to react by also lowering its prices, or saying that they have a better quality product which could help brand image and in turn sales, more than selling for cheaper.

Organisational Environment Uncertainty Definition: 

The organisational environment can be very uncertain, with many factors affecting the way an organisational will have to cope and … Read more...