Organisational Environment and Resources

Organisational Environment Definition: The organisational environment is technically anything which is external to an organisation and can affect it in anyway, causing the organisation to react to this change. Fro example if a competitor lowers their prices, then an organisation in the same market may have to react by also lowering its prices, or saying that they have a better quality product which could help brand image and in turn sales, more than selling for cheaper.
Organisational Resources: The assets that are by an organisation for the production process. This includes human, monetary, raw materials and money.
Another aspect which …